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Job Information
Job title

Channel Marketing Manager

Company Sai People Solutions, Inc.
Wage between $0.00 - $0.00 Annually
Location United States, New Jersey, Englewood Cliffs
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 5/13/2009
Description
currently seeking a Channel Marketing Manager-Laundry for our Digital Appliance Division. This position will be based in Englewood Cliffs, New Jersey.

Channel Marketing Manager-Laundry:
The Channel Marketing Manager will manage all aspects of channel marketing relative to the assigned category including new product introductions, sales strategy development, and promotional planning.

Principal Accountabilities:
- Lead new product introduction teams consisting of members from other departments including Product Planning, Product Management, Marketing Communications, Sales and Sales Training
- Develop sales presentations, sales tools and marketing materials to drive floor placement with retailers
- Develop training presentations and materials to support effective sell-through
- Work collaboratively with Product Management to recommend, develop, and implement line strategy, positioning, line-up/sku offering, derivative product strategies, and promotional plans
- Monitor and analyze industry trends for assigned categories including sales by price point, brand share data, outlet share data, and competitive benchmarking
- Review sales forecast and PSI on a regular basis to verify accuracy, identify overstocks, and identify opportunities to grow sales through promotion to assure that sales plan is achieved.

IDEAL CANDIDATE:
Either strong sales experience in appliance industry with a marketing acumen, or someone with 5 - 10 years traditional marketing background in durable goods.

Required Skills:
Product Management,Strategic Planning,Sales Training,Promotional planningdf-tc

Experience/Skills
See Above

Other desired skills:
Channel Marketing Manager

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