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Job Information
Job title

Data Analyst - Web Analytics - SQL

Company Corporate Resource Group of Mid America
Wage between $0.00 - $0.00 Annually
Location United States, Tennessee, Nashville
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 9/18/2009
Description

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Emphasis on strong SQL. Prefer some Web development background and must have very strong Web data analytics from the business side. Experience with multi-national websites, particularly in Europe are a plus

Assist in implementation and maintenance of a robust scalable Cross-channel Web analytics process for the entire channel(eg, Click stream analysis, cross-channel traffic analysis, customer experience drivers, etc.). Turn data into information that can be used to support business and impact decisions. Assist in defining Web channel strategic goals and objectives. Determine and monitor appropriate metrics and key performance indicators to measure performance to goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Assist in implementation of Web analytics strategy and processes for CLIENT channel.
- Create and enhance custom Scorecards based on Website goals to measure Website performance.
- Analyze Web analytics data as well as other offline data to monitor site performance (eg, capacity, customer experience, fall out points, etc.) and develop predictive forecasts relative to kpi achievement.
- Discover underperforming areas of the site; identify opportunities to improve site performance.
- Establish cross-channel analytics processes to optimize the navigational paths customers take to complete the claims process.
- Recommend improvements to the online claims process that help customers choose the online channel to meet their needs.
- Collaborate with Web Project Management, Strategic Planning, Channel Expansion and Web Operations to support a fact-based continuous improvement/channel growth strategy.
- Perform ad-hoc analysis as necessary to answer business questions and drive decisions.
- Analyze customer satisfaction surveys to determine Net Promoter Score drivers and suggest improvement opportunities.

PROFESSIONAL COMPETENCIES:
- Drive to results
- Manage success in an environment of ambiguity
- Fact-based change agent
- Strong Analytical/Quantitative Problem-Solving acumen
-Excellent relationship building skills with internal and external clients and resources
- Strong written and oral communications
- Builds alliances across functions and through multi-levels
- Strong multi-tasker while still able to meet deadlines with high-quality output


QUALIFICATIONS

EDUCATION AND EXPERIENCE:
This position requires a Bachelor's Degree in Engineering/Technical or Business Degree. (Areas of study could be any of the following: Marketing, eCommerce, Quality, Mathematics, Engineering, MIS or other quantitative-based field). Previous Web programming and/or database development experience (such as Microsoft SQLServer). Web analytics experience, particularly knowledge/usage of Omniture SiteCatalyst, Google Analytics.etc.


LANGUAGE SKILLS:
This position requires the ability to read, write, analyze and interpret complex instructions, correspondence, legal documents, financial reports and/or technical documents. This position also requires the ability to respond effectively to clients, employees and management and handle sensitive and/or confidential communications.
TECHNICAL SKILLS:
Experience/Certification with SQL is a must. Additional analytical tools that this position must be familiar with include: WebTrends, CoreMetrics, Omniture, HBX, ClickFox and/or other Web analytics tools. Strong knowledge/experience with Microsoft Excel, Access, and other statistical software packages is requisite.

MATHEMATICAL SKILLS:
This position requires the ability to add, subtract, multiply, divide and interpret complex numbers, financial data, and reports. This position also requires the ability to apply such concepts to create reports and financial records and present them effectively.

CERTIFICATES, LICENSES, REGISTRATIONS:
This position prefers certification in Project Management.

Limited travel could be involved.df-tc


Experience/Skills
See Above
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