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Job Information
Job title

Director of Marketing for ALERTSITE.com (#7192090)

Company Data Search Network, Inc.
Wage Not specified
Location United States, Florida, Pompano Beach
Employment type Full Time
Education High School
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 3/22/2006
Description
The Director of Marketing will be a key player on the management team and will drive the development and execution of all online marketing for the AlertSite.com website. This individual will be responsible for all online marketing programs and analysis including email marketing, search engine marketing, affiliate marketing, promotions and other marketing strategies. This individual will work to establish strategies that will draw upon their online marketing skills, experience to increase sales.Responsibilities * Oversee Internet marketing, analysis, and customer experience for the AlertSite.com websites. * Develop and execute comprehensive online marketing strategies for both customer retention and acquisition that increase the conversion rate and sales. * Analyze customer and site metric data to provide insights that will drive sales and improve the conversion rate. * Perform ongoing review of the customer experience of the site through usability testing, analysis, and customer feedback. * Manage, plan and analyze online marketing programs and identify optimization opportunities for future campaigns based on past campaign performance. * Partner with Creative, Merchandising and Content teams to enhance and optimize the website. * Develop and maintain marketing budgets. * Analyze industry trends and competitors strategies to increase sales and improve market share. * Participate in developing database marketing and multi-channel initiatives. * Other projects as assigned. Also: This person will lead the companys public relations, branding, advertising, and traffic acquisition efforts. This person will be responsible for promoting and building the AlertSite brand. This person will manage AlertSite PR team, lead trade show participation, prepare written materials for web site, develop brochures and collateral, direct all company advertising efforts, and manage the companys style guidelines and brand identity.This person will also manage all online traffic acquisition efforts. These efforts will include an extensive Search Engine Marketing program (including keyword buys and paid inclusion participation), online media buys designed to attract new users, and other marketing programs designed to draw traffic to AlertSite.com. This person will report to the CEO and work closely with the executive team.

Requirements:

5-10 years experience Marketing.Bachelor degree require.Must have online marketing experience.


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Experience/Skills
See Above

Other desired skills:
Director of Marketing for ALERTSITE.com (#7192090)
This job has expired.