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Job Information
Job title

Director of Marketing

Company ClearBlue Technologies, Inc.
Wage Not specified
Location United States, Massachusetts, Andover
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel None
Published on 9/10/2004
Description
Job Descriptions ? Open Marketing Positions

Director of Marketing

Overview

In this pivotal role, you will work with Marketing, Sales and external stakeholders (Partners, outsourced vendors) to develop and execute an integrated marketing program plan across all of NaviSite?s business lines, including PeopleSoft, Microsoft, Managed Services and Software as a Service. You will be responsible for developing and supervising various demand generation strategies, including direct mail, events, seminars, webinars and e-mail campaigns.

Essential Duties and Responsibilities:

? Drive and implement integrated demand generation campaigns for NaviSite?s entire product line
? Supervise programs, establish program objectives and measurements, and ensure objectives are achieved
? Develop demand generation strategies (direct mail, events/seminars, webinars, existing customer programs) to meet the marketing challenges and objectives
? Partner with our web team to ensure NaviSite?s web site is optimized for integrated web-based demand generation activities
? Work closely with in-house and outsourced vendors to ensure successful completion of programs ? on time and within budget
? Communicate information regarding upcoming programs to internal and external audiences
? Ensure leads generated by programs are properly assigned and continuously nurtured throughout post-event lead qualification process
? Manage budgets for specific programs and ensure they meet the overall marketing plan and budget

Experience:

? Minimum 8+ years of relevant experience in marketing project/program management for complex high-tech products
Proven success managing internal and external client relationshipsdf-tc

Experience/Skills
See Above

Other desired skills:
Director of Marketing
This job has expired.