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Job title

Head of Customer Acquisition

Company Professional Technical Resources
Wage between $0.00 - $0.00 Annually
Location United States, California, San Francisco
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 11/4/2009
Description
US citizen or permanent resident only.
No third party submittals

Position Description:
Use you sound experience in online marketing and driving new member traffic for an online, consumer-focused brand. You must understand the principles of marketing and advertising, including product offer development, have knowledge of online customer acquisition techniques and CPM/CPC/CPA strategies, strong knowledge of Internet, performance, and direct-response advertising models.
The Head of Customer Acquisition will manage the strategy and team responsible for acquiring new customers across all direct online and offline channels, including paid search, natural search, affiliates, lead generation, online media, catalog, radio, and DRTV. This role will also be responsible for identifying and developing new channels though which to acquire customers. This person will be a senior member of the marketing team, reporting directly to the Chief Marketer.

Responsibilities:
  • Develop strategies to efficiently scale new direct customer acquisition through multiple online and other marketing channels., example: Search, Affiliates, Coreg, Direct Mail, Direct TV etc.
  • Meet aggressive customer acquisition targets (new customers, new customer revenue) while staying within allowable CPA.
  • Directly negotiate and close deals with third parties to drive additional new customer acquisition.
  • Drive additional insights into new customer acquisition strategy.
  • Plan and evaluate funnel optimization programs that increase conversion of site visitors and registrants to customers.
  • Manage all activities to budget and efficiency goals.
  • Develop and retain a team of marketing managers responsible for online and offline advertising.
  • Work closely with other members of the CRM, Business Development and Product Marketing teams to grow market share in the online photo services category.

Required Skills, Knowledge and Experience:

  • 10+ years of online/offline marketing experience.
  • 4+ years of hand-on E-commerce marketing experience, including creating, launching, and measuring direct-to-consumer marketing campaigns across all channels, online and offline.
  • Hands-on experience in direct marketing segmentation, testing, and tracking
  • Ability to thrive in a fast-paced, entrepreneurial environment.
  • Strong analytic skills with proficiency in Excel.
  • Outstanding written and oral communication skills.
  • BA required, MBA preferred.
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Experience/Skills
See Above
 
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