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Job title

Marketing Analytics Consultant/Marketing Data Analyst

Company TCA Consulting Group Inc.
Wage between $0.00 - $0.00 Annually
Location United States, Connecticut, Southington
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 11/6/2009
Description

Marketing Analytics Consultant

The agent identification component of the authorization process involves data analysis and reporting capabilities supported by the marketing analytics team. This consultant is responsible for supporting the analysis of agents that qualify for the program, selection of these agents and review of exceptions submitted by field sales representatives. Additional responsibilities may include report management, ad hoc research and Website analytics as they relate to business demands.

Responsibilities

Drive production of data required to enable efficient agent selection and exception processing for agents to be invited into the program.

Research and resolve inquiries from field sales representatives pertaining to multiple aspects of the agent selection process.

Work with representatives from multiple areas, including Marketing, Product Management, and Sales to provide support for the agent selection process as needed.

Maintain existing agent/agency profiles in the program data repository
Support program office with various aspects of understanding the authorized agency base quote/issue volume, volume of agents authorized overall and by state, etc.

Monitor the marketing material orders report and Press Release (PR) campaign report to determine which agents have ordered marketing items or participated in PR.

Provide support for day to day tasks such as agent e-mail/contact info list generation for use by Licensing/Contracting, Marketing and PR teams.

Required Skills

Ability to multi-task and meet deadlines while paying attention to details and quality of work

Ability to prioritize work, manage expectations, and complete assignments by agreed to deadlines.

Ability to manage multiple assignments at the same time in a fast paced environment.

Ability to work effectively with different personalities and across functional groups

Good project management, planning and organizational skills

Enthusiastic personality

Ability to work both independently and also in a team setting

Ability to work with minimal supervision while maintaining focus and productivity; seeks help when needed

Ability to quickly adapt to new situations and changing business needs

Working knowledge/understanding of database and direct marketing practices.

Competencies

Strong analytical skills

Strong interpersonal, written and verbal communication skills

Proficient with MS Office, Excel and data base management

Required Experience

Bachelor's degree in Marketing, Business or related field

Minimum two years of professional experience within analytics, strategic marketing, E-commerce and/or Marketing project management framework



Please note as this is currently a 10 month assignment, it may lead to full time within the organization.

If you have a strong ability to research and multitask and have 6 months - 3 years experience within the marketing field, please apply.

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Experience/Skills
See Above
 
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