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Job Information
Job title

Online Ad Operations Manager

Company Crain Communications
Wage between $0.00 - $0.00 Hourly
Location United States, Michigan, Detroit
Employment type Full Time
Education Bachelor
Year Experience 4 - 5 Years of Practical Experience
Travel None
Published on 2/29/2008
Description

Job Title:   Online Ad Operations Manager 

 

Job Responsibilities:

  • Manage and lead a group of Online Advertising Operations Coordinators.
  • Facilitate and maintain relationship with OAS RealMedia and any future ad serving systems and services.
  • Build an ad operations/traffic management team as growth dictates
  • Implement interactive advertising campaigns using OAS RealMedia 24/7 ad management platform, including complex 3rd party rich media.
  • Create, test and implement OAS RealMedia tags across new placements; including tracking and targeting specifications.
  • Manage OAS RealMedia’s advertising management platform to ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled.
  • Requesting, receiving, testing, posting, and confirming all materials from outside vendors and internal departments
  • Field related questions from clients/agencies/internal and assist in resolving problems and troubleshooting errors.
  • When necessary work closely with sales force to understand client needs
  • Advise management on ad serving solutions, highlight operational issues and set guidelines for ad operations process
  • When necessary be able to update inventory reports and communicate availability to sales departments.
  • Responsible for developing methods to enhance departmental and inter-departmental best practices and procedures.

 

Job Requirements:

  • Minimum 3 year ad trafficking experience
  • Working knowledge of Flash, Rich Media, Video Encoding, HTML, DHTML, Javascript
  • Mobile ad serving experience a plus
  • Strong analytical, decision-making and problem solving skills and abilities
  • 2-4 years experience in ad operations management working with online ad sales, preferably with a top Internet destination site, ad network provider or advertising agency
  • Dependable, motivated and flexible self-starter; adaptive to change and tight deadlines
  • Experience with trafficking video advertising
  • Strong knowledge of ad servers from both publisher-side (24/7 Realmedia, aka OAS), and advertiser-side (DFA, Atlas, Eye-Blaster, PointRoll etc.)
  • Comprehensive understanding of campaign success metrics: CPM, CPC, conversions
  • BA/BS degree required
  • Strong leadership, communication and organizational skills
  • Able to understand the business process and work in a team environment
  • A willingness to increase scope of responsibility quickly

 

Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 30 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years.

 

Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader. 

 

To apply for this position please visit our website at www.crain.com and search under the employment section.

 

We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly.  Crain Communications is an Equal Opportunity Employer.



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