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Job Information
Job title

Online Video Marketing Director - NEEDED NOW! - 71166.749738

Company CDI Corporation
Wage between $0.00 - $0.00 Annually
Location United States, California, Culver City
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 8/17/2009
Description

Job Description:

WHY WAIT?
Are you looking for an exciting new opportunity?
This may be your lucky day!
It is time for a change, and CDI can help!

We have an immediate need for a Online Video Marketing Director

JOB DESCRIPTION
We are looking for an Online Video Marketing Director who has the following skills (do not apply for this job unless you have these 8 skills and note each on your resume 1 through 8:
1. A strong passion for online video games. Avid online player.
2. Web 2.0 experience on creating and capturing an audience via blogs, online game play, etc.
3. Web Analytics experience
4. Experience in managing ad spend
5. Knowledge of games
6. Management ability and leadership
7. A degree, preferably a Masters Degree
8. Marketing Degree or work experience

The Marketing Director position is responsible for defining and executing go to market strategies for venture-backed stealth online game start-up. This individual will help define the companys brand and image and manage all marketing aspects of the product lifecycle including strategy, offering definition, pricing, promotion and performance tracking and evaluation. The Marketing Director will work with cross-functional teams (Executive Management, Product Development, Live Operations, and Business Development) to provide input on strategy, positioning, competitive landscape, product requirements and business priorities.

Summary of Responsibilities:
- Determining the product requirements to succeed in building strong online revenue streams.
- Defining product features/requirements/promotions that increase concurrent user and new users, retention and product/brand awareness.
- Crafting a creative end-to-end marketing campaign focused on viral tactics
- Lead a Web based customer acquisition campaign, focused on maximizing trials and improving conversion metrics while maximizing ROI
- Designing and implementing creative, viral focused, marketing campaigns include careful management of aggressive PR and Publicity efforts.
- Building and maintaining a robust, vibrant community around the products
- Developing creative online and retail distribution relationships to maximize new user acquisition
- Defining product features/requirements/promotions that increase concurrent user and new users, retention and product/brand awareness.
- Building and maintaining revenue forecasts
- Work with product development team and outside creative services vendors to create compelling marketing materials.
- Manage marketing and community elements of the companys Web presence
- Defining the product vision, business cases, product features and the supporting product roadmap with cross-functional alignment.
- Negotiating product release priorities with the engineering team and developing supporting strategies and tactics to execute against the product roadmap.
- Differentiating and prioritizing between short and long-term business opportunities.
- Developing market requirements documents to drive product definition and priorities through the entire product cycle, including development, QA and Market Trial and Launch.
- Guiding new IP (intellectual property) initiatives through the new product introduction process including preparation of product vision, project justification and financial forecasts.
- Must be detail oriented, possess good time management skills and be able to prioritize in a changing environment. Must have good presentation skills.


Required Experience & Skills:
- Demonstrated track record of launching of Online Game Products.
- Working knowledge of current online games.
- Working knowledge of current online communities.
- Strong communicator who excels in a team environment; track record as a cross-functional team leader with large indirect teams. methodology
- Experience with online based brands and with viral-marketing strategy in online community. Prior success in working with and launching online titles.
- Results oriented, self-motivated
- Extremely organized and detail oriented
- Avid online gamer
- Passion for creating high ROI creative, edgy, out of the box marketing efforts.
- Comfort around emerging online business models.


Company is an independent Los Angeles-based video game development company, established to develop innovative online next-generation titles for consoles and the PC. Comprised of industry veterans with a shared passion for creating fun, innovative gameplay, action role-playing and Real Time strategy games in a competitive, multiplayer experience.


TAKE ACTION!
Why wait another day?
It is time to act!
Apply NOW and join the CDI Team TODAY!
.

Experience:

Required Skills:
Online Video Marketing Director - NEEDED NOW!df-tc

Experience/Skills
See Above

This job has expired.
 
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