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Job Information
Job title

Pay Per Click (PPC) Project Manager

Company CDI
Wage Not specified
Location United States, Michigan, Traverse City
Employment type Full Time
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 12/11/2007
Description
Pay Per Click (PPC) Project Manager
We're looking for someone with a passion for numbers who can write pay-per-click headlines and ad copy=E2=80=94and analyze information. Your job will be to use our industry leading tracking technology, look at the data on how well an ad is doing and make adjustments. Those adjustments may include a new ad headline, a new promotion or a different targeting strategy. Our clients are high-ranking MBA types, so you'll need to show us some success in consulting at that level. If you really want to impress us, send some Google PPC ads for leopard skin rugs.
Here's what is expected of the position:

Headline and copywriting within the length limitations of Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter

Know what makes a good PPC landing page and be able to work with web designers to create them

Help clients monitor for click fraud and trademark infringement

Develop marketing strategies based on information supplied by clients

Collaborate with clients, president, designers, other PPC managers, etc. as appropriate

Proofread final materials against approved copy prior to publication

Reporting, including daily activity reports
Benefits include employer-paid health, dental and vision benefits along with vacation time and retirement benefits with attractive summer hours. This position with great salary and benefits package offers excellent career prospects.df-tc

Experience/Skills
See above

Other desired skills:
Pay Per Click (PPC) Project Manager
This job has expired.