Product Marketing Manager

Company Information:

The Network, Inc. has provided clients with information life cycle management services and addressed critical issues such as ethical culture, risk management and critical incident reporting for more than 25 years. Through a holistic integration of services such as information capture, incident and case management, reporting and analytics and employee communications, The Network helps thousands of organizations spanning every industry, including nearly 50 percent of the Fortune 500.

Job Description:

Join a diverse and talented team and be directly involved in key projects and core decisions which impact thousands of customers. This is an opportunity to learn more in your core area of creating solution sets to go-to-market coupled with analytical thinking to drive revenue growth and customer retention.

The Product Marketing Manager will be responsible for developing go-to-market solutions that target specific industries and competencies coupled with the appropriate technology and service solution.

Key Responsibilities:

• Identify target verticals and market segments.
• Develop solutions that address key business needs in a variety of industries.
• Conducts market research and gathers industry expert opinions and analyzes market data.
• Develop positioning and value propositions for the solutions.
• Establish marketing strategies to promote vertical and business solutions.
• Conduct competitive research and analysis to provide sales and marketing with competitive positioning analysis.
• Communicate solutions and positioning to train sales, client services and marketing.
• Create and manage solution marketing programs with key partners.
• Create and lead development of whitepapers, webinars and other marketing initiatives.
• Define and own the success of the product launch process
• Assist in identifying and assessing different technologies, in collaboration with IT, to consider how they might be applied to provide a market solution while assessing fit within existing IT systems.

Qualifications:

• 3-5 years of product management, product marketing or solution marketing experience in technology-based firms
• Proven ability to explore new markets and analyze key trends and pain-points
• Ability to translate market/business needs into product requirements
• Track record of collaboration with other functions to create effective solutions to drive revenue
• BS/BA with a background in engineering or business; MBA a plus