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Job Information
Job title

Project/Program Mgmt

Company At-Tech
Wage between $0.00 - $0.00 Hourly
Location United States, Texas, Dallas
Employment type 9+ Month Contract
Education Not Specified
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 7/24/2008
Description

Project Name:
Advertising Manager Direct Response

Project Description:
Position plays execution role in partnership with Marketing organization regarding direct response advertising (DRTV, Direct Mail, Email, Shared Media, Bill Media, Catalog). Responsible for development and implementation of advertising components of the market communications plan. Interfaces with Marketing counterparts to assess marketing objectives and strategies. Works with external agencies to ensures consistency in overall positioning, messaging and creative to reach ever improving response rates for product/program sales.

Job Description:
Partners with Marketing organization to apply overall strategy through a completed marketing brief and legal submission form.
Role takes marketing brief and translates into creative brief for briefing to appropriate creative agency.
Upon receipt of creative, position reviews output to ensure alignment to the corporate positioning, submitting for brand review and that the work aligns with the original creative brief prior to sharing with marketing counterpart.
When creative is acceptable, work is presented to marketing counterpart for feedback. Edits are conducted as necessary. Final approval required from marketing.
Position opens estimate for job in financial accounts payable system and follows through with final invoice submission, ensuring it aligns to original estimate.
Tracks results and recommend ongoing optimization per advertising program.
Partners with media purchasing agency to ensure appropriate placement of ads.

**Advertising and Broadcast production experience preferred**

Salary: OPEN DOE
SR 33450
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Experience/Skills
call for details, Skill
1) Project managment
2) Experience in direct response advertising
3) Management of agencies and partners
4)Broadcast Production

Other desired skills:
call for details, Skill 1) Project managment 2) Experience in direct response advertising 3) Management of agencies and partners 4)Broadcast Production
This job has expired.