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Job Information
Job title

Senior Web Analytics Analyst

Company Yellowpages.com
Wage Not specified
Location United States, California, Glendale
Employment type Full Time
Education Bachelor
Year Experience 4 - 5 Years of Practical Experience
Travel Not Specified
Published on 8/29/2008
Description
Senior Web Analytics AnalystLocation: Glendale, CAJob Description: The Senior Web/Business Analyst is responsible for tracking key business metrics for online consumer products and feature performance. The ideal candidate will be someone who loves to use numbers to identify trends to make actionable recommendations. The Senior Web/Business Analyst will work cross-functionally with product management, marketing, engineering and business intelligence regularly. Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. This position reports to the Manager of Web & Mobile Analytics.Essential Duties and Responsibilities: * Collection, assessment and distribution of website analytics, aggregating multiple internal and external data sources, publishing standardized reports, creating actionable trend information based on research* Identify and measure key performance metrics for user behavior and marketing effectiveness (user growth, engagement, campaign ROI, segmentation)* Define business and technical requirements for internal tracking systems (to measure SEO and SEM efforts, email outreach, online product optimization, etc.)* Provide weekly and monthly reports and dashboards to include trending, analysis, and recommendations. Present to functional leads and executive teams* Perform ad hoc business analysis for product, marketing and business development teams* Assist in development of business cases and analysis of new features, marketing efforts, and partner campaigns* Play an active role in departmental presentations and decks by gathering necessary statistics, market research and studying industry and competitive trendsMonitor the quality and integrity of the data in the system and reports being produced. Work with * Business Intelligence and Engineering to ensure Web analytics tools and internal data warehouse are working properlyPerforms other duties as assignedSupervisory Responsibilities:This is not a management position and the opportunity to provide technical guidance to others would be limited.Qualifications:* Excellent communication skills - both written and oral, comfortable presenting to large groups* Highly proficient with Excel, SQL, Powerpoint, and HttpwatchBachelor's Degree required Special Skills/Qualifications: Desired:* Experience with online research tools, such as comScore Media Metrix, Nielsen NetRatings, eMarketer, Jupiter, Forrester, etc.* Experience with Omniture Discover, Data warehouse, and Excel Plug-In Education: B.A/B.S degree or equivalent required * 3 years web analysis experience including KPI definition and measurement* Familiarity with SEO and SEM* Previous experience (business & technical) with Web analytics packages is mandatory (e.g., HBX, Omniture, Google Analytics, etc.)* Understanding of traditional market research techniques, statistical reporting and panel methodologies* Strong skills in problem definition, rigorous analysis, and recommendation development* Deep understanding of online business models and processes and a strong understanding of marketing concepts and strategies* Self-motivated, deadline-driven, ability to support multiple projects at a timedf-tc

Experience/Skills
See above

Other desired skills:
Senior Web Analytics Analyst
This job has expired.